Environment

• Mavi was ranked 8th on TIME’s “World’s Best Companies - Sustainable Growth 2025” list and as the leader in the Apparel, Footwear & Sporting Goods industry with 91.46 points. The ranking, developed by TIME and leading data analytics platform Statista, names 500 companies pairing growth with environmental stewardship.
• Mavi once again earned an A rating in both the Climate Change and Water Security programs of CDP, the world’s leading environmental disclosure platform, maintaining its position as the first and only Turkish apparel company on CDP’s Global A List. Mavi also received a B score in the Forests program.
• New emission reduction targets were set toward the net-zero ambition. Mavi will seek to receive SBTi approval in 2025.
• The All Blue collection was redefined with a focus on raw materials that take up the largest share in the products’ environmental and social impacts.
• The Regenerative Jean Collection and MT1012 R3-IMAGINED for Mavi Collection were launched.
• Mavi partnered with Ecording to support forestation efforts with 50 thousand seed balls. Ecording uses the ecoDrone technology to shoot seed balls in hard-to-reach areas. Mavi offered customers an opportunity to promote sustainability and support employment of women in rural areas.

Governance

• The first double materiality assessment was conducted and sustainability targets were updated according to the results.
• A long-term incentive program was designed for senior management with relevant targets and their percentages within the incentives defined.
• Sustainability targets were readjusted based on Mavi’s improved performance

Environment

• Mavi became the first and only Turkish apparel company to achieve double A Rating for Climate Change and Water Security by CDP, the world’s largest environmental disclosure platform. Mavi also earned a score of B in the 2023 CDP Forests program, outperforming the industry average.
• Mavi received a score of A- in the Supplier Engagement Rating (SER), a secondary score of the CDP Climate Change Program in 2023.
• Mavi’s greenhouse gas reduction targets were approved by the Science Based Targets initiative (SBTi).
• All Blue Natural Dye, Mavi Upcycle, and Recycled Blue collections were launched.
• Recycled Blue and Pro Dark Tech products were named the “Best Sustainable Collection” at the Rivet x Project Awards, bringing Mavi its fifth title.
• Environmental audits across the supply chain continued with analyses and scoring.
• Mavi partnered with Nivogo, spearheading circular transformation in fashion.
• New practices were introduced to reduce the use of plastics and paper for a more environmentconscious Mavi office.

Governance

• Mavi became a member of the Business Council for Sustainable Development (BCSD Turkiye)
• A detailed study was conducted to identify material sustainability risks.

Environment

• Mavi became the first and only apparel brand from Turkiye to make the 2022 Climate Change A List by CDP, the world’s largest environmental disclosure platform, and received a score of B in the 2022 CDP Forests Program and CDP Water Security Program.
• Mavi increased its score to “A” in the Supplier Engagement Rating (SER), a secondary score of the CDP Climate Change Program in 2022.
• Mavi became a member of the Better Cotton program.
• Mavi Hemp Denim, the most sustainable jeans collection of Mavi, was created with hemp fibers that consume minimum water, recycled cotton, seams and trims, and bio-based nutshell buttons.
• Esra Gülmen X Mavi, a collaborative collection with the artist Esra Gülmen, was launched using production methods that consume less water and energy and designed with vegan and recycled labels.
• The collaborative collection by Mavi and Freedom of Space was created with sustainable Better Cotton-certified fabrics, innovative printing techniques and sustainable components.
• Hemp and Natural Clay Dye named the “Best Sustainable Collection” at the Rivet x Project Awards, marking the fourth recognition in this category.
• Mavi Pro Sport Repreve collection won the Special Recognition Award at “Unifi Repreve Champions of Sustainability”.
• Mavi Hemp Denim recognized with the “Climate Friendly Collection” award at the Elle Green Awards.
• ISO 14001 Environmental Management System certification received for the Turkiye head office building.
• Environmental audits started at critical suppliers and wet process sub-manufacturers in the supply chain.

Governance

• Mavi published its first sustainability report, disclosing its sustainability performance, strategy, and goals.
• Mavi was included in the BIST Sustainability 25 Index, whose constituents are publicly traded companies with high corporate sustainability performance.
• Mavi CEO Cüneyt Yavuz moved up to 16th place in the Fast Company Sustainability Leaders 50 Survey list.

Social

• Partnership with BlindLooked launched to enable visually impaired users to complete their online shopping with Mavi on their own by using voice commands.

Environment

• First reports were submitted to the CDP Water Security and Forests Programs. Mavi became the first and only Turkish company to report to the CDP Forests Program. With the 2021 report submitted to CDP’s Climate Change Program, Mavi received a score of B, outperforming the global industry average, and an A- in the Supplier Engagement Rating (SER) by the CDP platform, outperforming its peers.
• All Blue named the “Best Sustainable Collection” at the Rivet x Project Awards for the second time.
• Jeans made from recycled plastic bottles were introduced with the Mavi Pro Sport Repreve® collection and the “Mavi Transformation Launched” ad campaign was launched.
• The sustainable Les Benjamins x Mavi collection was designed and produced with organic, recycled, and eco-friendly materials in collaboration with the luxury streetwear brand Les Benjamins.
• The use of sustainable fibers was extended further with a global partnership with TENCEL™.
• Better Cotton-certified cotton was used in the special 30th anniversary Maviterranean collection.
• OCS (Organic Content Standard) and RCS (Recycled Claim Standard) certifications were obtained.
• The Remote Energy Management System with Reengen was deployed in all Mavi stores.
• M30, a more sustainable store concept, was opened at the Marmara Forum Shopping Mall.

Governance

• Women’s Empowerment Principles (WEPs), the joint initiative of UNGC and UN Women, was signed.
• Mavi joined the 30% Club, the initiative that aims for diversity on the boards.
• CEO Water Mandate was signed.
• Mavi CEO Cüneyt Yavuz entered the Fast Company Sustainability Leaders 50 Survey list at 18th place.
• Board Diversity, Human Rights, Diversity and Inclusion, Biodiversity, Environment and Energy, Forest and Paper Products, and Animal Welfare policies were published.
• Mavi included in the Borsa İstanbul Sustainability Index.

Environment

• Mavi became the first Turkish apparel brand to disclose its carbon footprint transparently. With the first report submitted to the CDP’s Climate Change Program, Mavi received a score of B, outperforming the global industry average.
• Mavi earned A- in the Supplier Engagement Rating (SER) by the CDP platform, outperforming its peers.
• The sustainable All Blue collection doubled in scope and variety.
• All Blue collection was expanded with 100% organic cotton, eco-friendly T-shirts.
• Mavi collaborated with Coca-Cola for an exclusive collection made with organic cotton and sustainable recycled materials.
• Life Cycle Assessment (LCA) studies started.
• Mavi switched to renewable energy at the head office and the stores with controlled meters.
• First eco store of Mavi opened at the Zorlu Shopping Mall.

Governance

• Mavi signed the UN Global Compact.
• Materiality analysis was completed.
• Sustainability Committee and working groups were formed.
• Activities to determine the sustainability strategy and goals began.

Environment

• Mavi’s sustainable, eco-friendly products were grouped under the All Blue collection.
• Leather was completely eliminated from back labels of jeans, which became all vegan.
• Paper used in all product labels was reduced by half, shifting to recycled materials.
• Packaging materials used in shipments of online orders dropped from three to one, both in number and type.
• Remote Energy Management System based on instant monitoring was launched in partnership with Reengen in 10 pilot stores.
• Lighting fixtures in stores were replaced with LED luminaires for energy savings.
• Mavi All Blue named the “Best Sustainable Collection” at the Rivet x Project Awards.

Social

• Supplier Code of Conduct was published.

Environment

• Mavi partnered with the eco-friendly material producer Lenzing and started using TENCEL™ Lyocell and Modal fibers.

Social

• Mavi’s social compliance statement was added to the agreements, which the suppliers were asked to sign.

Environment

• Mavi replaced the light bulbs in the stores with energy-saving LED luminaires.

Governance

• Mavi started trading on Borsa Istanbul following the IPO.

Social

• Social compliance guidelines were shared with the suppliers and social compliance audits started.

Environment

• Indigo Turtles project was launched in partnership with the Ecological Research Society (EKAD) to protect the endangered sea turtles.
• Indigo Turtles T-shirt collection was created with 100% organic cotton. Mavi customers began to support the efforts to protect baby sea turtles with each T-shirt they purchased.

Environment

• Innovative and sustainable materials such as TENCEL™ and Modal were introduced in the Mavi Premium line.
• Mavi Kids T-shirt collection made with 100% organic cotton was launched.

Environment

• Mavi became one of the first brands worldwide to start the organic cotton movement with the Mavi Organic collection made with 100% organic Aegean cotton.