BETTER.TRANSFORM
Mavi transforms denim with unique, innovative ideas and the power of technology. The customers are included in the sustainability transformation with high quality and sustainable products. Mavi designs products that observe the principles of circular economy and have a lower environmental impact than conventional products. This perspective is nurtured through innovation collaborations and partnerships aimed at shaping the future of sustainable and circular fashion. With All Blue products, certifications, and sustainable material initiatives, this transformation extends to every part of the value chain, from the raw material producer in the field to the end consumer.
Quality First
Since the very beginning, the "Perfect Fit" philosophy has guided Mavi in meeting customer expectations with the right price-quality balance. Taking this ethos further, Mavi now aims to make quality products accessible to all its customers.
Denim Innovation
As the company’s R&D and product development investments steadily rise, Mavi continues to lead the industry in denim innovation, driven by its All Blue collection.
Innovation Partnerships
Partnerships play a key role in the industry’s sustainability transformation and driving innovation. Recognizing this, Mavi engages in innovative partnerships with various denim fabric manufacturers and producers, other brands, designers, and universities to expand its positive impact and inspire the industry.
Responsible Material Sourcing
Mavi monitors the sustainable alternative material* ratios to continuously increase their share within the components that make up Mavi products.
*Regenerative, organic, recycled and Better Cotton certified cotton, recycled metal, etc.