BETTER.PROTECT
As a denim-centric brand, Mavi views the conservation and restoration of what nature offers as a fundamental responsibility. Accordingly, Mavi promotes a net-zero business model by tackling climate crisis to conserve natural resources and restore the ecosystem.
Tackling Climate Crisis
The textile industry is responsible for generating significant greenhouse gas emissions across the value chain, from cotton grown in the fields to the end products purchased by the consumers. Mavi focuses on reducing its carbon footprint along the entire value chain to tackle global climate crisis. For this purpose, the company brings its suppliers into the process and encourages them to reduce their environmental impact caused by production. In addition to designing collections featuring innovative products, Mavi also aims to gradually increase the share of those products within the entire lineup. As more investment is made in sourcing renewable energy, Mavi continues to launch pioneering projects such as energy efficient M30 and eco-stores to pave the way for the industry.
Ecosystem Restoration
Reducing its impact on nature is among Mavi’s key priorities. Therefore, the company focuses on areas such as effective use of water resources, controlled use of chemicals, and biodiversity across the supply chain. To protect the health of manufacturers and consumers, and minimize environmental impact, Mavi strives to reduce the consumption of chemicals and comply with the Zero Discharge of Hazardous Chemicals (ZDHC) criteria. Furthermore, the company aims to use only FSC-certified (Forest Stewardship Council) packaging, making sure that all packaging materials are recycled. Adopting the circular economy approach to waste management, the company works to reintroduce the scraps and other excess materials into the system. Mavi also develops and launches projects to raise social awareness about conserving biodiversity.